Alex Noren Signs with IMG

 

Alex Noren followed up his most comprehensive victory date at the Nordea Masters in his native Stockholm by announcing that he has signed with IMG, the global sports and media company. IMG will co-manage Alex alongside his brother, Andreas Lagercrantz, who has been handling his affairs alone until now.

 

Alex won his third title by seven shots only seven weeks after winning the 2011 Saab Wales Open and now lies in 8th place on the Race to Dubai Rankings. He turned professional in 2005 and quickly showed his class, graduating third from the 2006 European Challenge Tour Rankings. He won his first title at the 2009 Omega European Masters despite an injury-interrupted season and his win this weekend has taken him to a career high x in on the Official World Rankings.

 

Alex commented, “These are great circumstances in which to be joining IMG having just won in front of my home fans. IMG is the biggest management agency in global golf and, with my brother as my personal manager and IMG’s Global and Swedish team also working on my behalf, I believe they are the best people to help me navigate through the next stage of my career. I am very excited at what is ahead.”

 

Guy Kinnings, Managing Director IMG Golf added, “Alex has enjoyed a great season and had a fantastic win yesterday. We are very pleased he is joining IMG. Our Swedish business is really developing and we feel we are well placed to really capitalise on his success and talent.”

 

Duncan Reid (London) will represent Alex globally and Eva Herder (Stockholm) will manage Alex in Sweden.

 

About IMG

IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College is the leader in collegiate marketing, licensing and media rights.  IMG’s Joint Ventures, IMG Reliance, IMX and IMG CCTV, in the emerging markets of India, Brazil and China, offer the company significant long-term growth opportunities. IMG Media is the world’s largest independent producer and distributor of sports programming. IMG Events and Federations owns and manages some of the most sought after events and includes long standing associations with the world’s most important sports organizations, leagues, and federations.  IMG Fashion owns and operates fashion events around the world and IMG Models represents the world’s top models and leading designers and IMG Art+Commerce represents the most influential photographers, art directors and stylists. For the past 50 years IMG Clients has been the global leader in talent representation, including over 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries. IMG Academies is the world’s largest and most advanced multi-sport training and educational facility delivering sports training experiences to more than 12,000 dedicated athletes from approximately 80 countries every year. IMG Consulting connects many of the world’s leading brands with consumers through access to unique sports and entertainment properties.  IMG Licensing is considered one of the premier independent licensing companies in the sports, entertainment and media world.  More information is available at www.imgworld.com.